Once upon a time, Gulfstream Aerospace re-branded its G250 business jet to "G280" mainly for China, its largest market. The reason? It just so happens that the number "250" is a slang for "imbecile" in Mandarin.

Are you concerned about potential cross-cultural marketing blunders? We're here to help. Corporate branding, marketing taglines, product naming, or your own name, we make sure nothing's lost in translation between English and Chinese, whichever side (of the languages) you are on.

Contact us for more information.