Once upon a time, the prestigious Gulfstream Aerospace re-branded its G250 business jet to "G280" mainly for China, its largest market. The reason? It just so happens that the number "250" is a slang for "imbecile" in Mandarin.

Are you concerned about potential cross-cultural marketing blunders? We're here to help. Corporate branding, marketing taglines, product naming, or your own name, we make sure nothing's lost in translation between English and Chinese, whichever side (of the languages) you are on.

Areas we could help with proven literary excellence and creativity in the Chinese language:

  • Corporate branding

  • Marketing taglines

  • Product naming

  • Product development

  • Ad concept creation

  • Copywriting

  • Customer insight

  • Market research

  • Staff names

Contact us for more information.