"Has something happened to (the airline) that they are now showing knowledge of literature?"
- Posted on Chinese social media Weibo
That's a loyalty member's reaction to an email newsletter in Chinese. The sender, our client airline, had just switched to us for Chinese copywriting and enjoyed double-digit improvements in digital sales campaign KPIs.
Our creative copywriting doesn't only improve the email KPIs, but also helps establish the brand image as an international carrier willing to embrace the Chinese culture. How do we accomplish this? We help airlines connect with the Chinese audience emotionally.
Contact us for more information.